So the question was this: in the era of smartphones and tablets, why do children still have to fiddle around with flimsy silver discs to listen to audiobooks and music? And on boring CD players which are actually anything but suitable for children?

That was when the idea that started it all: the term ‘audio player’ contains the word ‘play’ – but where’s the playful element in the established system? With all the recent developments in digital technology, there surely must be something we can do better. 

Patric Faßbender and Marcus Stahl came up with the idea for the Tonies and the Toniebox, and founded the company Boxine to make sure it wouldn’t just stop at being a good idea and would instead become a fantastic reality. They're both fathers,  in fact, they met each other through their children, who were at the same nursery. Simply meant to be!